Day by day, the competition for blogging in blogger’s community is growing enormously which means the longer you wait to get started with your blog, the more competition you will have to face. There are numerous blogs that come and go; no one can guarantee your blogging success. Blogging needs a lot of research and you should know how to market your blog.
It’s a good idea to start your blog if you know the fair idea of what you want to blog in the first place and plan your marketing to drive genuine traffic to your site. The more people interested in your blog, the better chances that you get success. Here are some important ways to market your blog in 2017.
Know Your Audience
To whom you wanted to target the most? Whom do you want to hear or read your posts on your blog? Who gets the benefit of what you share on your blog? Will someone pay for what you are sharing? If yes, who is that?
If you are a techie, your target audience is likely software engineers, IT managers or people with technology experience. If you are running a food blog, Foodies are the ones whom you target most. It’s very important that you identify your target audience and try to cater to those who relate to your content.
Social Media and Search Engine Optimization
Social media is one of the best and easiest ways to market your blog. Firstly you need to take advantage of search engine optimization i.e SEO. The main purpose of SEO is to drive traffic to your blog and your blog will get reputation and ranking on Google. Whenever you create a new post, make sure you post them on your social media pages as well and engage more users.
Create Visually Appealing Designs
Web Design plays an important and crucial role in all aspects of the successful blog. Platforms like WordPress allow to skin themes and pages. There are many free and paid visually appealing themes available for WordPress, you just need to pick the right one for your blog. You may hire a professional designer who can create a stunning and unique design for you.
Build Your Personal Brand
It is important that you get introduced to your readers. You don’t need to tell your entire life story, but allow others to know about you and whom they are hearing from. the easiest way to do so is to write “About me” Section or page on your blog which gives your readers a short bio, your experience, purpose of blog etc. You can also brand yourself with a brand name, tagline and that can be used consistently throughout all the contents published by you. it may be a logo or a picture profile. Be recognizable!
Please, feel free to share your views and opinions in the comments below and thanks for reading !!